We will develop a strong brand concept as the foundation for creating communication materials, promoting products, and shaping brand perception among the audience.
We specialize in creating brand concepts for FinTech, SaaS, Blockchain, Mobile apps, EdTech, MedTech, Travel, Adult, Gaming, Marketing, and Industrial niches.
Deliverables
What’s the result?
research and Analysis
We'll analyze the brand's goals, values, competitors, and market position, as well as study the target audience, compiling all data into a comprehensive table.
Mission and Values
We will articulate the brand's core purpose and fundamental principles (mission and values) that will guide its activities.
Positioning
We will identify the unique characteristics of the brand that set it apart in the market and formulate its positioning relative to competitors.
Tone-of-voice
We will refine the brand's tone and communication style with the audience, as well as key messages that will be conveyed through marketing channels.
Visual Style
We will develop the brand's visual identity, which includes the logo, colors, fonts, graphics, and other visual elements that will be used for brand identification.
Style applications
We will bring the developed concept and visual style to life by creating all necessary materials, including print media, banners, advertising materials, visual elements for social media, and much more.
Brandbook
We'll craft a detailed brandbook covering all aspects of your brand, from the correct utilization of brand elements to outlining your brand strategy, tone-of-voice, values, and beyond.
Together with the client, we define the task without the need for a technical assignment.
02
Research and analysis
We delve into your product, meticulously studying it and conducting comprehensive marketing research. This includes analyzing the competitive landscape, audience, and their preferences.
03
Brand strategy
Following all the research, we will define the values, mission, tone-of-voice, and market positioning of your brand.
04
Visual research
After formulating the strategy, we'll develop the visual style, gather references and moodboards, articulate ideas and metaphors, and craft the brand concept.
05
Design materials
At this stage, we create the visual style and develop style applications. We present the outcome and make adjustments as needed.
06
Brandbook
In the final stage, we compile the brandbook – a guide to using the concept. All materials will be packaged and transferred to your Figma account.
Our clients’ reviews
Feedback
"They were a professional and dependable firm that knew how to create outstanding designs.”
A group chat will be created on WhatsApp where we can discuss and resolve any issues promptly with you.
This will ensure fast communication and effective collaboration for the successful completion of your project.
GoogleMeet
Regular online meetings on Wednesdays and Fridays are crucial for discussing the current direction of work and showcasing the results.
You will be actively involved in the process, and together we’ll steer the design in the right direction.
Jira
We utilize Jira for efficient work organization and project management. With Jira, you have visibility into current tasks, their assigned owners, and their respective statuses.
This ensures transparency, effective planning, and regular updates on task progress.
Let's do a better design
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