We will help the brand stand out among competitors, establish an emotional connection with the audience, and create a recognizable image through tone-of-voice.
We specialize in creating brand tone-of-voice for FinTech, SaaS, Blockchain, Mobile apps, EdTech, MedTech, Travel, Adult, Gaming, Marketing, and Industrial niches.
Deliverables
What’s the result?
Brand Analysis
We will determine what makes your brand unique, what values it reflects, and what personality it has. For example, the brand could be friendly, professional, fun, serious, etc.
Emotional Connection
We will conduct a similar analysis of the brand's target audience to effectively develop a tone-of-voice that will help the brand create an emotional connection with the audience, elicit response, and establish authority in its field.
Brand Identification
When a brand has a clearly defined tone-of-voice, it helps it stand out from the crowd and differentiate itself in the market. The established tone-of-voice creates recognizability and makes it easier for the audience to associate content with a specific brand.
Consistency
Tone-of-voice ensures consistency in brand communication across all platforms and channels. This is important for maintaining a unified image and building long-term relationships with the audience.
Guidelines
We will prepare guidelines and standards on how to use tone-of-voice in various brand communication contexts, such as websites, social media, advertising materials, etc.
We offer assistance in task formulation without the requirement of a technical brief.
02
Brand research
We will start by researching your brand and competitors. We will determine what makes your brand unique, what values it reflects, and what personality it has.
03
Audience analysis
We will conduct research on your target audience to understand what tone-of-voice will be most attractive and relevant to them.
04
Style exploration
Based on the data gathered, we will identify a style that aligns with your brand and its audience. This could be friendly, professional, playful, serious, etc.
05
Key elements
We will compile the key elements of the tone-of-voice, such as words, phrases, tone, writing style, visual elements, and overall communication approach.
06
Guidelines
Using the identified elements, we will create a guideline for using the tone-of-voice, including usage examples.
Our clients’ reviews
Feedback
"They were a professional and dependable firm that knew how to create outstanding designs.”
A group chat will be created on WhatsApp where we can discuss and resolve any issues promptly with you.
This will ensure fast communication and effective collaboration for the successful completion of your project.
GoogleMeet
Regular online meetings on Wednesdays and Fridays are crucial for discussing the current direction of work and showcasing the results.
You will be actively involved in the process, and together we’ll steer the design in the right direction.
Jira
We utilize Jira for efficient work organization and project management. With Jira, you have visibility into current tasks, their assigned owners, and their respective statuses.
This ensures transparency, effective planning, and regular updates on task progress.
Let's do a better design
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